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Sour – Mirror

By El Vez ⋅ December 24, 2010 ⋅ Post a comment

To say the Mirror music video for Japanese band Sour is genius would probably be the biggest understatement of the year, as for pure interactivity and user personalization, it’s pretty freaking special! The video uses pop-up windows and the viewers personal data to create a truly individual experience. If you have a Facebook account, Twitter [...]

DN EP 140: Sour: Hibi no Neiro – Masashi Kawamura, Hal Kirkland, Magico Nakamura & Masayoshi Nakamura

By MarBelle ⋅ August 8, 2009 ⋅ 3 comments

[Audio clip: view full post to listen] Sometimes you find a piece that has you sharing it across the web before it’s even finished playing and the video for band Sour’s Hibi no Neiro definitely falls into that category. This week I have the pleasure of talking to the promo’s four directors; Masashi Kawamura, Hal [...]

Sour: Hibi no Neiro – Masashi Kawamura, Hal Kirkland, Magico Nakamura & Masayoshi Nakamura

By MarBelle ⋅ August 5, 2009 ⋅ 5 comments

Sour: Hibi no Neiro (2009) This music video was shot for Sour’s Hibi no Neiro (Tone of everyday) from their first mini album Water Flavor EP. The cast were selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam.