Playing out like a stream of consciousness pre-pitch session, Matthew Frost’s ad spot for French fashion magazine Jalouse riffs on the typical elements expected from an uber cool fashion viral, whilst delivering them to the letter.

Une Fille Comme Les Autres from Jalouse blog on Vimeo.

“The festival is for young film makers, aged 16-25, so I tried to do something that captures the DIY spirit of making your first film!”

BFI Future Film Festival Trailer 2012 from Leo Bridle on Vimeo.

Back to the Start from Visually Pithy on Vimeo.

And here’s the making of:

The Bark Side from FatBobRider on Vimeo.

Rule: use only the graphic elements of the letters without adding outside parts

Bran Dougherty-Johnson brings Ji Lee’s wordplay book to clean and playful motion graphical life in the Word as Image promo.

Word as Image (by Ji Lee) from jilee on Vimeo.

This commercial isn’t real, neither are society’s standards of beauty.

Fotoshop by Adobé from Jesse Rosten on Vimeo.

And here’s the Behind The Scenes:

BTS Fotoshop from Jesse Rosten on Vimeo.

Submission from ama on Vimeo.

If you liked the film jump over and read the Film Industry Network interview with Martina Amati and Bella Freud.

One Fine Day, Love Came to Visit from Rus Nerwich on Vimeo.

And mighty fine they are at it too! Here are three TEST shoots that caught my eye.

WATER PROOF from TEST on Vimeo.

LAVENDER from TEST on Vimeo.

SLOW DIVE from TEST on Vimeo.

Hutchinson Serenity from fortiche studio on Vimeo.

‘Road Trip’ Fashion Film from Anne Perri on Vimeo.

Our new ad uses stopframe animation and the Velvet tissue itself to create a zoetrope effect with over 3,000 individually cut paper frames. It takes the viewer on a forest journey, highlighting the 3 trees message and the part the consumer can play.

Velvet Tissue Zoetrope from we are fallon on Vimeo.

It’s an effective technique and very fitting for the brand and its sustainability message. There’s a good making of video for the project over at Brand Republic and if you enjoyed this, you’ll probably want to watch Javan Ivey’s My Paper Mind and take a listen to our interview with Javan for a deeper insight into the craft of Stratastencil.

Go All Day from BATB Fans on Vimeo.

And if you’re thinking ‘how the hell did they pull that off’ – I know you’re thinking that – here’s the Behind the Scenes video.

Behind The Scene – Go All Day (HD) from BATB Fans on Vimeo.

LØV from Vanessa Bruno on Vimeo.

iLife – part 1 of 3 from Nathan Boey on Vimeo.

iLife – part 2 of 3 from Nathan Boey on Vimeo.

iLife – part 3 of 3 from Nathan Boey on Vimeo.

If the destinations from El Vez’s previous Live the Language post didn’t tempt you perhaps Los Angeles, Sydney or Vancouver will?

Live the language – Los Angeles from EF Intl. Language Centers on Vimeo.

Live the language – Sydney from EF Intl. Language Centers on Vimeo.

Live the language – Vancouver from EF Intl. Language Centers on Vimeo.

100 Years Style East London from Jahbit on Vimeo.

Finding the right music to add to your video or film can be an arduous and confusing process. Many people don’t know where to begin and most don’t understand the legal issues associated with using music in an online video. Vimeo’s new Music Store makes it easy to discover and download music that creators can use in their videos. Music Store fits right into the natural creative path you go through when trying to finish a video project.

The Vimeo Music Store lets you search across its 45,000+ catelog of tracks across Genre, Tempo, Theme, Mood, or Instrument; all with a handy autocomplete on the tags matched in its database. With the search done your free to preview the tracks (unfortunately you can’t jump to later points in a previewing track which can be frustrating), save favourites or add to cart/download the tracks you want. The tracks which do cost money come in two licensing flavours: Personal ($1.99) for projects that won’t make money, and Commercial ($98.00) for films heading towards a festival run or web video that could bring in some cash.

The Vimeo Music Store is dirt simple to use, has a wide selection of decent, varied tracks all available at rates which are easily within the realms of affordability even for the most cash strapped production, so now there’s no reason for your soundtrack to be the weak link of your film.

Introducing Vimeo Music Store from Andrea Allen on Vimeo.

ITALIAN VOGUE Gemma Arterton from SAM HUNTLEY on Vimeo.

If you’re not familiar with Sam’s work, as well as tracking down a copy of Zoomer, I suggest you take a look at his short documentary Polish Your Shoes, which tells the story of the grandfather he never knew through the recollections of his elderly children.

POLISH YOUR SHOES from SAM HUNTLEY on Vimeo.

Obny sound design for Espadon 21 from OBNY / Music & Sound design on Vimeo.

If you think the moves look somewhat familiar, then perhaps like me you’ve found yourself trying to nail the same routine whilst playing the Kinect game Dance Central. Throw on your glad rags next time and you could be ready to star in next season’s promo.

The seven commissioned filmmakers are; Magali Charrier, Tom Gran and Kayleigh Gibbons, Max Hattler, Christine Malloy and Joe Lawlor, Noriko Okaku, Jacco Olivier and Bill Porter – a nice mix of new and familiar filmmaking faces.

There’s also a ‘making of’ video, which seems to involve the participants talking about HTC products, but is still pretty insightful.

And a few people falling of their bikes!

The Cure from shootmefashion.net on Vimeo.

Wanted from shootmefashion.net on Vimeo.

The Birth from shootmefashion.net on Vimeo.

This film contains over 60% Still photography which is used to create the animations. and apart from grading… No visual effects were used. ….everything was created in camera using a long exposure technique.

Warm Brains: Worried seed (2011) Official from Craig Murray on Vimeo.

First up Frozen Wave, Juan Rayos’ sun, music and skate day in the ditches just outside of Madrid.

Frozen Wave from Juan Rayos on Vimeo.

Next Experiment No. 1 – Skateboard Shades, Joe Stevens’ promo for Shwood Eyewear; that’s sunglasses made from broken skateboard decks. I NEED me a pair of those!

Experiment No. 1 – Skateboard Shades from Shwood Eyewear on Vimeo.

Visit www.nandosnoise.com to remix Reggie and even add in your own beats.

Debuting at Art Basel Miami 2009, this film was shot in collaboration with the highly acclaimed dance company Gallim Dance and choreographed by Andrea Miller. Zach Gold uses the renowned quality of his photography and applies it to film, creating an engrossing series of environmental relationships, tension and peace.

Milk from zach gold on Vimeo.

This short film was made for the introduction of a new Converse / Nom de Guerre collaboration shoe. Inspired by the film Battleship Potemkin.

Zach Gold – Countdown to Violence from zach gold on Vimeo.

Because you only need one finger for messing or having a HIV test, AIDES and the JWT agency have launched SEXY FINGERS to honor your index finger and celebrate the summer.

Introducing Willy, the tourist with a lot of frequent-flier miles. Indefatigable and cute, he is a good reminder for all of us to stay safe.

Having worked in the animatronic’s department on huge feature productions such as Clash of the Titans, Hellboy II: The Golden Army and Where the Wild Things Are you’d expect big things from John Nolan’s Nolan’s Nuts and it doesn’t disappoint. Compared to the scale of the full length productions he’s been involved in, Nolan’s Nuts is a modest creation, telling the meagre tale of a squirrel on the hunt for its favourite snack. It’s the production values that impress here as you can see the craft and skill that’s gone into the realisation of the hero of this tale, the animatronic squirrel is full of personality and character and ends up winning our hearts and earning our laughs in this darkly comic ad.

Nolan’s Nuts is the sequel to the equally enjoyable Nolan’s Cheddar.

With two films shortlisted in this category, Nexus Productions creative duo Smith & Foulkes have obviously found a winning formula for their work. Their first shortlisted ad was The Chase (featured on DN back in January), a frantic pursuit to advertise Intel’s new Core i5 processor. Using a dynamic mix of live action and animation, Smith & Foulkes used every trick in the action movie book and got some hot insider tips from their DOP, Oliver Wood, of Bourne trilogy fame, to create this thrilling spot. Adam and Alan bring the full force of their animation directing expertise to the piece, with the action taking place in a series of software windows which open at full pelt (synopsis). The Chase almost seems like the perfect advert for it’s product; it’s clever, it’s fast and it’s ahead of its game, if this doesn’t appeal to the kind of people that are impressed with a computer processor then I don’t know what will! Hitting the mark on so many levels, it’s no surprise The Chase walked away with the top prize last night.

The second film from the Smith & Foulkes duo is Unpredictable Life, a mesmerizing mix of volumetric lighting and magical particles, that combine sumptuously to create the magical world in which their spot unfolds. The main premise of the ad, is that life is an unknowable journey and we follow the central character as he travels his own individual path of existence, experiencing the ups and downs of life upon the way, we realise what better way to make this trip than in a Honda Jazz. It’s a concept that’s been done before, ‘life is unreliable, make sure you’re car isn’t', but I think this is the first time it’s been realised with such artistry and panache.

With a style reminiscent of early Micky Mouse, but a story more similar to Ralph Bakshi’s Fritz the Cat, Againstallodds’ Aides Smutley film takes a horny cat and plays with his nine lives to cleverly illustrate the importance of protected sex. Humping his way across our screen in a comic manner, there doesn’t seem to be anything our frisky titular feline wouldn’t try to have unprotected sex with, but behind this highly amusing piece lies a well delivered, serious message. Concluding with the caption “He’s got nine lives, you’ve only have one, protect yourself“, directors Againstallodds have produced a hugely watchable piece, that manages to not take itself too seriously whilst still packing just enough punch to slam it’s message home.

The Coca-Cola brand is one which is recognised throughout the world and here the ad spot Siege carries on their all conquering image, by showing how Coke will overcome all that stand against them. At its simplest this is a story of good and evil (Coke obviously being on the side of good), piggy backing on the increasing popularity of the Lord of the Rings style films and MMO (Massively Multiplayer Online) games such as World of Warcraft, Siege is the story of a castle under attack from a clan of Orc-like creatures and their fire-breathing dragon. Nexus Productions Fx & Mat have created a hugely impressive piece of CGI with Siege and the intricate attention to detail throughout means it will standout against the majority of ads on our screen. However, the Coca-Cola brand and the slogan “sometimes a little happiness is the most effective weapon” just makes it all feel a little too…nice. Surely if that was the Dragon’s first Coke he would gone on a sugar fuelled rampage, burning flesh and snapping bones and generally making this ad a much darker and more interesting piece (although probably not exactly the image Coca-Cola were aiming for!).

Tobias Eiving & Ulrika Axen (collectively know as Koja) creators of the final spot, Earth Lovers, have tapped into the conscience of the Body Shop audience by creating an ad made to appeal to people who really care about the world we live in. With captions suggesting how “Earth Lovers” love to save the planet (travelling together, growing their own), a natural feeling palette and cute animal characters, Koja would appear to have recognised the key qualities of the Body Shop identity and translated them into elements of their film. However, Earth Lovers truly succeeds when you consider its methods of production, made from recycled materials, this stop motion seems to be the perfect calling card for a brand who rely on their Eco-friendly image.

The Body Shop – Earth Lovers from Koja on Vimeo.

To provide a bit of insight into the production process behind The Fantastic Flying Books of Mr. Morris Lessmore, Moonbot Studios have created a 9 part series of making of videos. You can watch parts 1 – 4 below (part 5 is due August 1, 2011):

The Making Of Morris: Part 1 (The Power of Story) from Moonbot Studios on Vimeo.

The Making Of Morris: Part 2 (Animation We Cherish) from Moonbot Studios on Vimeo.

The Making Of Morris: Part 3 (Thousands Of Books) from Moonbot Studios on Vimeo.

The Making Of Morris: Part 4 (Invitations To Adventure) from Moonbot Studios on Vimeo.

Oh it’s slightly NSFW btw.

FRAGIL #15 from elr°y on Vimeo.

via Plant Blog.

Also, in case it passed you by at the time, take a look at Luke’s first short Patrick:

PATRICK from Luke Snellin on Vimeo.

Devendra Banhart at the Rainbow House – Director’s Cut from Oliver Peoples on Vimeo.

Lifetime Collective Fall/Winter 2011 from Salazar on Vimeo.

Lifetime Collective Spring/Summer 2011 from Salazar on Vimeo.

hanna from daphne samaras on Vimeo.

486 from daphne samaras on Vimeo.

illusion project 2010 from daphne samaras on Vimeo.