ChildLine is a UK-based, confidential, free, 24-hour counseling service for children and young people under the age of 19. ChildLine deals with any issue that causes distress or concern, one of which is unfortunately sexual abuse. For this project, we were approached by YCN Studio in London to craft an animated piece that would help children who are considering contacting ChildLine feel comfortable about the process of speaking with a counselor about sexual abuse.

“It took us over a year since the first pitch in August 2012, whenIi just sent some illustrations, until Jan 2013 that we got the GO to start producing this spot.

Over all this time, we got a lot of ups and downs and literally the project got into the drawer several times. I did a lot of drawings, we developed a lot of ideas, we traveled, we met, we drank, we talked, we sent mails, we did storyboards, we change shots, but always in the best of moods and we are actually sorry that it came to an end, because we wanted to keep on this wave of frames and drawings.”

“We thought of this as a sequel to 30 Century Man” – James Bowthorpe.

Which, if you like your cycle films as much as we do, you can enjoy below:

And here’s the three-part making of video:

Due to the fragile nature of the house nothing could be safely moved, so Oxby began by photographing the property in sections; recording elements such as the plaster, the floor, the woodwork and even a small area of damp in the basement. She then storyboarded the piece, her classical dance background providing a helpful springboard from which to choreograph the evolution of the fretwork animation as it spread throughout the house. With the structure locked down it was time to move the project into the digital realm for its final phases:

“I then created the intricate fretwork using vector files, designing them in Illustrator and animating them in After Effects. Once completed, I passed it over to John Taylor, an After Effects artist who collaborated closely on the project in helping develop the technique and the look. He used the vectors as mattes for the photographic textures I’d shot back at the house. I’d also filmed details of real tree branches moving in the wind from my studio window, and John projected these onto the walls in the film.

I really enjoyed making the film. It’s been a development from work I’ve made using animated stills, which I first used in my short films Daydreams, which have been popular on Vimeo. And it’s been great to have the opportunity to continue exploring different ways of combining media in my film work with this project for the National Trust.”

Head over to Turvey’s site for a set of behind the scenes stills from the shoot and check out his 1.4 interview.

and as if that wasn’t upsetting enough, that wasn’t the only way they retouched actor Adeel Akhtar.

or generally subjected him to CGI abuse:

Oh go then, just one more alternative ending:

Remember when Matthew Frost sent up the fashion film pitch whilst executing its requirements to a T in Une Fille Comme Les Autres? Well now its the turn of the model/actress as Lizzy Caplan perfectly plays at playing the part for Viva Vena!

The latest one to catch my eye comes from Free Range Studio to promote co-founder Jonah Sachs’ new book Winning the Story Wars. Told in Bendito Machinesque silhouette animation, the film plays out ideas presented in sample chapter The Myth Gap over an impressive four minutes of interlinked ideas.

The Story Wars are the battle to be heard in today’s overcrowded media marketplace. In the fray, you either tell stories that inspire people to act and share or you get immediately forgotten.

But it’s not just marketers who sell ideas, causes or products who need better stories. Our audiences desperately need to receive them. Ours is a global culture in search of new stories to give our lives meaning and hope. That’s why those willing to tell – and live – the truth in the timeless language of great storytellers will rule the future. Winning the Story Wars will show you how.

Greenpeace, Jude Law, Radiohead and hundreds of thousands of people around the world are coming together to demand we save the Arctic from oil drilling, industrial fishing and militarization. Join us at www.savethearctic.org

PLOT DEVICE BY RED GIANT

So, you’re launching a new product that you know has an impressive amount of oomph and you want to make sure your potential customers get it. Do you A) post an informative press release listing specs and stats or B) get director Seth Worley to gather his gear and crew and scorch your product into your audience’s eyeballs in an effects laden short? Yes Red Giant, the correct answer is B every time!

MOVE BY RICK MEREKI

I’m sure you’ve dozed your way through a friend’s travel pictures from that life changing trip they took, feeling you were actually experiencing it in excruciating real time. If however you were lucky to have Rick Mereki as a friend instead, then the 44 days, 11 countries, 18 flights, 38 thousand miles, would fly by in 1 minute of beautifully compelling continuous video that would inspire you to follow in his footsteps. So much so that you’d also be dying to see what he ate and learnt on his STA Travel Australia commissioned jaunt.

GO ALL DAY BY COLIN KENNEDY & STEVE BERRA

Let’s forgot all about how a certain energy drink gives you wings in their crappy animated campaign and instead look at the creative way skate site The Berrics had Colin Kennedy & Steve Berra demonstrate Gatorade’s ability to help you Go All Day by tracking skater Chaz Ortiz through a day of high school. The photography is stunning, the time lapses creatively warranted and the product shot subtle. A grade advertising at its best.

K-SWISS – KENNY POWERS MFCEO – BY CAVIAR

If subtlety’s what you’re after then the brash antics of new K-Swiss MFCEO Kenny Powers are likely to leave you begging for a time out. Perfectly repurposing Danny McBride’s obnoxious character from Eastbound & Down Jody Hill and creative agency Caviar have created a ridiculously funny ad spot, showing a brand that’s willing to take a chance and have mother fucking fun doing it.

A Beautiful Marsupial Afternoon from Luca Dipierro on Vimeo.

Believe in a noon that could bury me whole from Luca Dipierro on Vimeo.

Incubação from Luca Dipierro on Vimeo.

Segura minha mão from Luca Dipierro on Vimeo.

Seu Corpo Figurado from Luca Dipierro on Vimeo.

Halston Autumn/Winter 2009 from halston on Vimeo.

GOODY! TWO SHOES from celia rowlson-hall on Vimeo.

Blindeye | Films – Her Weekend – Fashion Viral. from Blindeye | Films on Vimeo.

Benah – PALE RYDER – Isabella from Ben Briand on Vimeo.

Benah – PALE RYDER – Sam from Ben Briand on Vimeo.

The Future Belongs to the Curious from Skillshare on Vimeo.

Playing out like a stream of consciousness pre-pitch session, Matthew Frost’s ad spot for French fashion magazine Jalouse riffs on the typical elements expected from an uber cool fashion viral, whilst delivering them to the letter.

Une Fille Comme Les Autres from Jalouse blog on Vimeo.