Really liking this intro video for the Suwappu! app readable toys. Hope they make the jump from concept to production soon.
Suwappu is a group of characters that can take lots of different forms. Primarily (or initially), the toys seen in the film – a set of collectible and swappable figures, readable by connected devices, opening up a layer of content. The Suwappu’s head signifies his personality, and his pants signify his environment – the app produces content according to its reading of each half.
MarBelle has a strange compulsion to watch as many films as he can get his hands on and find jobs that give him a legitimate excuse to drill filmmakers about their work. Directors Notes is the latest incarnation of this disorder and so much cheaper than film school. Twitter: @MarBelle
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