At one point in photographer Ryan McGinley’s glorious promo for Pringle, Tilda Swinton staggers bewildered though a cornfield in a black cocktail dress, before looking directly at the camera and announcing “insignificant images”. It would be harsh to label McGinley’s Ad spot as just this, as it’s not only vividly cinematic but hauntingly atmospheric.
If only all adverts could be like this.
Demonstrator in Online Journalism at Bournemouth University by day and obsessive independent film fan by night. DN is the perfect outlet for these two worlds to combine. Twitter: @kung_fuelvis